How to Track Your Sales and Marketing Effectiveness
In this video, I explain the importance of initiating, developing, and enhancing opportunity. I truly believe analyzing ROI,CAC,LTV is a necessity when utilizing outsourced sales and marketing effort – so I hope you are able to implement this resource into your business model.
- IDE System + Bowtie Model 0:00 – 9:45
- Lifetime Value (LTV) 9:45 – 11:20
- Initial Transaction Value (ITV) 11:20 – 12:40
- Customer Acquisition Cost (CAC) 12:40 – 15:50
- Total Margins 15:50 – 19:15