This month I wanted to share some perspective on what I call, The Value Formula. In my explanation below, I go through each variable and the formula that they make up. The variable X will be the perceived value from a consumer, while the Y variable equates to the cost of time, money, or energy. I believe this is a sure-fire way to drive value up and costs down – by being aware of how to make your service or product seem more valuable to your audience in the most efficient way.