FULCRUM

FULCRUM

FULCRUM

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CAC ROI LTV Metrics

How to Evaluate Any Marketing Campaign from a CAC, LTV and ROI Perspective

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How to Evaluate Any Marketing Campaign from a CAC, LTV and ROI Perspective

In any business, it’s important to utilize CAC, LTV, and ROI analyses in order to evaluate your strategic efforts to be strategic costs.

Using the work of Fulcrum Sales and Marketing in his example, Reece Theriot MBAexplains how to gain perspective through these assessment

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