Empower Learning with Advanced EdTech Sales Strategies

Your Outsourced Sales Partner in Transforming Education

In the dynamic world of Education Technology, your mission to innovate learning experiences deserves a sales strategy that’s equally revolutionary. Our outsourced sales services are expertly crafted to meet the unique needs of the EdTech sector, specializing in cold calling and appointment setting to connect your solutions with educational institutions and learners who can benefit the most.

With a deep understanding of the educational landscape and a passion for technology’s role in shaping future learning, our team is your ally in making a meaningful impact. We bridge the gap between your innovative platforms and the educators and students eager for change, ensuring your products don’t just reach the market but transform it.

Whether you’re enhancing classroom engagement, facilitating remote learning, or providing accessible educational resources, our targeted approach ensures your solutions are seen and appreciated by those who need them most.

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Case Study

A private equity funded EdTech company retained Fulcrum Sales & Marketing, LLC in April of 2021 to help co-create an outreach strategy for two newly acquired partners, Whetstone and Connect, and their product lines. SchoolMint’s ideal customer profile was loosely defined as principals and district leaders within public/private schools and public-school districts.

Fulcrum fully immersed their team into the client’s workflow and sales development team, working seamlessly with VP and Director-level leadership. Fulcrum’s team consisted of four Sales Development Reps, one Sales Manager and one Sales Enablement Rep which supported the client’s four internal sales development reps spread across multiple states.

The ideal customer profile’s definition was honed in through iterative testing and market validation. Key market insights, such as, frequently raised objections, competitors, decision making chains in large district, etc. were revealed and shared with the client’s leadership.