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Successful Campaigns

5 Steps for a Successful Prospecting Campaign

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5 Steps for a Successful Prospecting Campaign

In this video, I explain the importance of initiating, developing, and enhancing opportunity. I truly believe analyzing ROI,CAC,LTV is a necessity when utilizing outsourced sales and marketing effort – so I hope you are able to implement this resource into your business model.

    1. IDE System + Bowtie Model 0:00 – 9:45

    1. Lifetime Value (LTV) 9:45 – 11:20
    2. Initial Transaction Value (ITV) 11:20 – 12:40
    3. Customer Acquisition Cost (CAC) 12:40 – 15:50
    4. Total Margins 15:50 – 19:15
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A few helpful resources when going through this video would be our other videos explaining ROI/CAC/LTV and the Bowtie Model, which are both linked above.
 
 

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