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If you or anyone on your team has ever successfully implemented a sales and marketing campaign, we congratulate you on a job well done. As you know, these types of campaigns are a labor of love- a mixture of calculated risks, trial-and-error, scientific tests, and good ole fashioned chance. But, do not be afraid. If […]
In a previous post, we have discussed the importance of understanding, on both a personal and professional level, the decision-makers and influences of your target market. We also talked about the importance of identifying that aspect of your business’s offering that truly makes it uniquely remarkable and competitive. This intel is the core of your sales […]